Acquisition offers dealers an increased opportunity to convert customers
BURLINGTON, VT (June 14th, 2022) – Polly (formerly known as DealerPolicy), the leading insurance marketplace for automotive retail, today announced it has closed on an acquisition of automotive marketing and analytics company, Driven Data Technology, Inc.
“This acquisition represents a unique opportunity for us to provide dealers with the solutions they need to drive more profitable growth. As the world continues to evolve at a record pace, access to comprehensive and reliable data and insights, seamlessly integrated across all major systems, is quickly becoming an even bigger priority for many of our dealer clients,” said Travis Fitzgerald, CEO, and founder of Polly. “Our modern technology platform, combined with Driven Data’s proprietary first-party analytics and audience segmentation, will undoubtedly help dealers convert more sales and service customers, while unlocking new and exciting opportunities in F&I.”
Founded in 2013, Driven Data continues a long-held mission to leverage data across a plethora of automotive retail systems to help the automotive community attract high value customers more efficiently. Comprised of data normalization, custom audience creation, and a powerful analytics dashboard, Driven Data’s highly secure and hyper-personalized, open integration platform seamlessly integrates and connects first-party data across multiple sources, giving dealers the confidence they need to make smart decisions that can be easily measured by way of attribution.
This acquisition expands Polly’s industry- leading customer engagement capabilities by leveraging secure, first-party data to target in-market car shoppers and service customers more precisely with timely and personalized messaging. The acquisition fits perfectly into Polly’s broader commitment to help dealers deliver a better-than-expected customer experience while creating significant new revenue opportunities.
“We’ve helped many forward-thinking dealerships mature their data analytics and marketing capabilities,” said Jon Berna, Founder and CEO of Driven Data. “I am so proud of the work our team has accomplished over the past decade and am thrilled to have the opportunity to collaborate with the amazing Polly team to take our combined solutions to the next level.”
Under the terms of the asset purchase agreement, existing customers of Driven Data will become customers of Polly. To learn more about Polly, visit polly.co.
Polly is the most trusted and complete digital insurance marketplace for automotive retailers and their valued customers. The company’s innovative mobile technology enables car-buyers to view multiple insurance quotes and immediately purchase online and/or connect with licensed insurance agents to complete the process. With an exclusive combination of partnerships among premier automotive retailers and data providers, an industry-best insurance carrier network, and access to Polly Insurance licensed agents, Polly is recognized for its place at the forefront of Insurtech. Polly Insurance is a licensed insurance agency, with licenses to operate in the lower 48 states. For more information, visit www.polly.co.
About Driven Data
Driven Data provides pioneering, first-party data-enabled solutions for our clients and partners in the retail automotive industry. Through its proprietary universal architecture and first to market managed CDP (customer data platform), Driven Data fuses valuable marketing data with first party data from CRM, inventory and DMS sources to analyze and act on insights in real time and deliver hyper-personalized, scalable marketing campaigns deployed by our agency partners. Driven Data's performance and analytics data give auto retailers - from single rooftops to OEMs - unprecedented access to insights that can be leveraged to instantly enhance marketing strategies and operational improvements.
Senior Director, Dealer and Partner Marketing