March 2, 2026
NADA 2026 was one for the record books. With more than 22,000 attendees, it was the best-attended show in the 100-year history of the National Automobile Dealers Association, and the energy across the automotive landscape was unmistakable.
For Polly, it marked our strongest NADA yet.
Dealer interest in embedded insurance solutions reached new highs, and more dealerships signed with Polly at this show than in any previous year. The tone of conversations shifted meaningfully - from curiosity to urgency. Dealers are no longer asking if insurance belongs in their sales process; they are asking how quickly they can implement it.
Affordability & Fraud Prevention Front and Center
Two themes dominated nearly every conversation: affordability and fraud prevention.
With insurance being the second-largest cost of vehicle ownership, dealers are under increasing pressure to help customers make transactions pencil - without sacrificing profitability. Polly delivers an average savings of $90 per month for two-thirds of customers, helping offset rising vehicle costs and fit payments within buyers’ budgets so they can drive off the lot in the car they truly want, not the one they had to settle for.
At the same time, our Proof of Insurance program directly addresses growing fraud concerns - protecting the dealership, the lender, and the integrity of the transaction.
AI: From Hype to Practical Application
AI also took on a more practical tone this year. The dialogue has evolved from buzzwords to business outcomes, with Dealers focused on speed, compliance, and customer experience.
Polly’s AI-powered workflows make agents faster and more precise, reducing the time customers spend on the phone inside the dealership and streamlining the path to delivery. By analyzing coverage gaps, identifying overpayments, and ensuring comprehensive protection, our technology drives better insurance decisions while helping dealers close deals more efficiently.
Execution & Regulatory Expertise Drive Momentum
Execution and regulatory navigation remain critical to sustained success. Insurance compliance can be complex, but Polly simplifies it by:
- Supporting both licensed and unlicensed dealer models
- Managing regulatory requirements end-to-end
- Deploying dedicated Performance Managers to make dealership integration easy
- Powering the Car Buying Lifecycle - from online shopping to showroom to post-sale ownership
Selling cars is hard enough, let Polly handle the insurance so you can focus on closing deals and increasing profitability.
The takeaway from NADA 2026 is clear:
Insurance is no longer an afterthought in auto retail. It is a strategic lever to improve affordability, prevent fraud, and help dealerships sell more vehicles.
Polly is proud to be leading that transformation.