How Car2Sell Uses Polly

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CASE STUDY

Car2Sell Wins More Deals and Increases Profit with Polly

Car2Sell_logo

INDUSTRY: Independent Automotive Dealership

LOCATIONS: New York City and New Jersey

PRODUCT USED: Polly Express and Polly Insights

TEAM IMPACT: 20+ salespeople using Polly daily

The Challenge

SUMMARY

Car2Sell customers faced sky-high insurance rates. Many were first-time car buyers trying to find adequate rates. Some struggled to get timely quotes over the phone, as English was not their first language.

Car2Sell is a top-rated independent dealer group with three locations across New York and New Jersey. They have earned recognition from CarFax, CarGurus, DealerRater, and Cars.com for outstanding customer satisfaction.

Despite that strong reputation, sky-high insurance premiums in the region were making it difficult to close deals. Customers would secure a car payment they could afford, only to discover that insurance rates of $400, $500, or even as high as $600 per month were out of reach.

Car2Sell_logo

INDUSTRY: Independent Automotive Dealership

LOCATIONS: New York City and New Jersey

PRODUCT USED: Polly Express and Polly Insights

TEAM IMPACT: 20+ salespeople using Polly daily

The Challenge

SUMMARY

Car2Sell customers faced sky-high insurance rates. Many were first-time car buyers trying to find adequate rates. Some struggled to get timely quotes over the phone, as English was not their first language.

Car2Sell is a top-rated independent dealer group with three locations across New York and New Jersey. They have earned recognition from CarFax, CarGurus, DealerRater, and Cars.com for outstanding customer satisfaction.

Despite that strong reputation, sky-high insurance premiums in the region were making it difficult to close deals. Customers would secure a car payment they could afford, only to discover that insurance rates of $400, $500, or even as high as $600 per month were out of reach.

“Kids from 18 and 19, even some college students, they come in and find a great car payment,” said Amir, a Car2Sell sales advisor.

“But then the insurance costs just kill the deal. And it’s time-consuming. We’d go through five applications, and at the end of all that, the answer might be that they need to call someone else or that they’re not approved.”

With otherwise wrapped deals falling apart at the insurance step, Car2Sell needed a faster, more reliable, and more customer-friendly solution.

The Solution

SUMMARY

With Polly's Insurance Marketplace, Car2Sell customers have access to multiple insurance quotes within minutes. Customers use native translation functionality on their phones to see quotes in various languages.

While attending NADA Car2Sell discovered Polly, the leading embedded insurance marketplace for automotive dealers. The team was immediately impressed with the clarity of the presentation and the structure of the platform.

“At NADA, Polly’s presentation was perfect. It was detailed and organized, and at that moment, we were already facing insurance problems,” said Kamola, Car2Sell’s manager. “Polly was the right fit and the right solution.”

Polly’s marketplace platform allowed Car2Sell to move beyond their previous single-carrier approach without adding complexity to the sales process. Using Polly’s embedded insurance marketplace, sales advisors could now text customers a link to complete a quick form and receive competitive insurance quotes from multiple carriers within minutes.

“Now it’s one, two, done,” Amir said. “I send the app link, they fill out their info, and they get quotes within two minutes. That takes stress off both the customer and us.”

The Solution

SUMMARY

With Polly's Insurance Marketplace, Car2Sell customers have access to multiple insurance quotes within minutes. Customers use native translation functionality on their phones to see quotes in various languages.

While attending NADA Car2Sell discovered Polly, the leading embedded insurance marketplace for automotive dealers. The team was immediately impressed with the clarity of the presentation and the structure of the platform.

“At NADA, Polly’s presentation was perfect. It was detailed and organized, and at that moment, we were already facing insurance problems,” said Kamola, Car2Sell’s manager. “Polly was the right fit and the right solution.”

Polly’s marketplace platform allowed Car2Sell to move beyond their previous single-carrier approach without adding complexity to the sales process. Using Polly’s embedded insurance marketplace, sales advisors could now text customers a link to complete a quick form and receive competitive insurance quotes from multiple carriers within minutes.

“Now it’s one, two, done,” Amir said. “I send the app link, they fill out their info, and they get quotes within two minutes. That takes stress off both the customer and us.”

The Results

More Than $10,000 in Referral Earnings in Three Months

In just the first quarter of using Polly, Car2Sell earned over $10,000 in referral bonuses.

This revenue stream introduced a new profit source beyond traditional car and insurance operations.

According to Polly’s Q1 2025 Quarterly Report, dealership partners who activate Polly Express consistently see meaningful new earnings from insurance, particularly in markets where greater-than-average premiums impact vehicle deal close rates.

For Car2Sell, this change wasn’t just about extra revenue it also allowed them to stay competitive in a tough insurance market.

Calculate how much your dealership could potentially earn >

Over 90% of Customers Received Affordable, Competitive Insurance Quotes

Amir C Sales Advisor

With over 40 insurance carrier options in Polly's insurance marketplace, the vast majority of Car2Sell customers who used Polly were able to find a viable insurance option, even if they had a difficult driving record or were insuring their first car.

Our 2025 Embedded Insurance Study found that 62% of consumers now say insurance cost is a key factor in whether they purchase a vehicle. With Polly, Car2Sell was able to keep deals alive that otherwise would have died at the last mile.

“The stigma is that dealers take your money. But with Polly, people are leaving happy because we’re helping them save money,” Amir said. “That builds real trust.”

This shift has helped Car2Sell strengthen customer relationships, providing a leg up in the competitive automotive market.

Amir C Sales Advisor

With over 40 insurance carrier options in Polly's insurance marketplace, the vast majority of Car2Sell customers who used Polly were able to find a viable insurance option, even if they had a difficult driving record or were insuring their first car.

Our 2025 Embedded Insurance Study found that 62% of consumers now say insurance cost is a key factor in whether they purchase a vehicle. With Polly, Car2Sell was able to keep deals alive that otherwise would have died at the last mile.

“The stigma is that dealers take your money. But with Polly, people are leaving happy because we’re helping them save money,” Amir said. “That builds real trust.”

This shift has helped Car2Sell strengthen customer relationships, providing a leg up in the competitive automotive market.

Top Salespeople Earned Over $500 Per Month in Bonus Pay

Car2Sell structured the dealership’s bonus program so that referral earnings went directly to the salespeople who generated the insurance leads. That decision immediately boosted morale and encouraged usage.

“When we found out that Polly pays the dealership per lead, we made the decision to pass that on to the salespeople,” said Kamola. “It became a great motivator.”

This extra income made an impact, with top salespeople being rewarded by the dealership with more than $500 monthly. That reward is a strong retention and performance tool.

Daily Operational Visibility with Polly Insights

Kamola

Polly Insights is an insurance analytics platform that allows Car2Sell’s leadership to track activity and results in real time.

With easy access to reports, performance metrics, and lead conversion data, the dealership was able to identify top performers and adjust processes based on actual outcomes.

“I use Polly Insights every day,” Kamola said. “It helps me see how we’re doing, which leads are converting, and how to keep improving.”

In dealerships with large sales teams and multiple rooftops, this kind of visibility allows managers to scale insurance as a reliable part of the F&I process, rather than treat it as an optional add-on.

Kamola

Polly Insights is an insurance analytics platform that allows Car2Sell’s leadership to track activity and results in real time.

With easy access to reports, performance metrics, and lead conversion data, the dealership was able to identify top performers and adjust processes based on actual outcomes.

“I use Polly Insights every day,” Kamola said. “It helps me see how we’re doing, which leads are converting, and how to keep improving.”

In dealerships with large sales teams and multiple rooftops, this kind of visibility allows managers to scale insurance as a reliable part of the F&I process, rather than treat it as an optional add-on.

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