Polly Launches New Visual Identity and Creative Campaign Developed with TBWA\Chiat\Day LA
'Get it Together' elevates Polly’s consumer brand experience and exemplifies the company’s commitment to deliver an unmatched embedded insurance solution for automotive retailers.
BURLINGTON, VT (Monday, February 20, 2023) – Polly, the leader in embedded insurance for automotive retail, today announced “Get It Together” a new visual identity and brand campaign developed in collaboration with TBWA\Chiat\Day LA. The company, which rebranded from “DealerPolicy” in early 2022 to better engage consumer audiences, allows dealers to provide access to insurance choice during the car buying process through Polly’s software. The new visual identity and campaign represent the next major steps in the company’s commitment to substantial investment in communicating its brand and value to consumers in partnership with its dealership and automotive partner network.
“Get it Together” illustrates the convenience and value of purchasing your car and insurance together through a playful, yet sophisticated new campaign and design palate, built from a creative foundation that’s both authentic and unexpected. At its core, “Get it Together” is an affirmation that collaboration can be an even more powerful force of good for consumers than disruption. The campaign and updated visual identity work in sync to express a novel and surprising concept -- getting cars and insurance together can create unexpected value for car buyers and dealers alike.
“Car dealers have been at the crosshairs of consumer discontent for decades, and at times advertisers have played off this, but progressive car dealers are escaping their legacy stereotypes,” said Mike Burgiss, Polly CMO. “Our new campaign is one of the first to reposition the car salesperson into its new archetype: an empathetic guide in the car purchase process. It’s a new era of automotive retailing, and Polly is bringing insurance to the experience, so everyone wins.”
With “Get it Together,” Polly has re-shaped their identity with an updated logo, typography, color palette, and brand symbols that reflect the core concept. The campaign deploys an integrated set of assets across Polly’s social and digital channels, print and film -- all built on the “Get it Together” campaign and visual identity. At the pinnacle of the campaign are four digital films. The films combine approachable humor with a healthy dose of optimism to illustrate how getting your car and car insurance together helps simplify the process of buying cars and is even key to unlocking unexpected value while in the dealership.
“Get it Together” succinctly and uniquely expresses the next phase of Polly’s mission to elevate the car buying process from the dusty old stereotype to one that is delightful and brimming with value.
Polly is on a mission to offer people a better way to buy insurance, by embedding it into life’s biggest, most important purchases, like a car or a home. Instead of having to buy a car in one place and insurance in another, Polly embeds 30+ top insurance choices into the car-buying process. Get insurance options from...