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Mike Burgiss

Author

Mike Burgiss

Chief Marketing Officer

As Chief Marketing Officer, Mike leads the strategic direction and execution of the Polly brand. He has more than two decades of management and marketing experience in technology and automotive. Prior to Polly, he held executive positions at Cox Automotive, and Accenture. As a pioneer of Digital Retailing, Mike founded and led MakeMyDeal and went on to lead Cox Automotive's Digital Retailing businesses across AutoTrader, Kelley Blue Book, DealerTrack, and Dealer.com.

4 Articles
3 Resources

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Articles by Mike Burgiss

Insights

The End of Car Ownership?

Micro leases? Vehicle subscriptions? Are they taking over vehicle ownership? According to Boston Consulting Group ...

Oct 18, 2023 Read

Resource Center

Industry Trends

Reports, studies, and tools from Polly's Resource Center that Mike Burgiss has contributed to or authored.

Embedded Study

The 2024 Polly Embedded Auto Insurance Study

2024's consumer trends and preferences in embedded insurance within the car buying process.

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Embedded Study

2023 Car and Insurance Buying Study

What are consumers looking for when shopping for a new vehicle?

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Embedded Study

The 2025 Embedded Auto Insurance Study

With vehicle ownership costs historically high, how might insurance help consumers and dealers alike?

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Guides edited by Mike Burgiss

View more car guides View more insurance guides
Expert Profile

About Mike Burgiss

Credentials

BS, Mechanical Engineering, cum laude, Virginia Tech; 20+ years in automotive technology and marketing leadership; founder of MakeMyDeal

Expertise

Automotive digital retailing, dealership software, omnichannel vehicle sales, F&I products and aftermarket contracting, embedded auto insurance, product strategy, brand and marketing strategy, digital marketplaces

Mike Burgiss’s Approach

Mike reviews Polly's research for how well it reflects the way dealerships sell cars today, from the online deal to the F&I office.

He checks that each finding connects to a decision a dealer, F&I manager or sales rep would face in real-world situations.
News
Guest Commentary: Insurance is no Longer Optional in the Car Deal Unlike vehicle price, trade value,monthly payment and financing terms, insurance has lived on the sidelines when it comes to closing the deal. It’s largely...
January 20, 2026 Read More
News
News
Auto Insurance: Deal Killer or Deal Maker? How integrating insurance into car sales boosts revenue, loyalty and satisfaction with customers at dealerships. Everyone was talking about how insurance...
April 3, 2025 Read More
News
News
Auto Insurance: Deal-Killer or Dealmaker? Everyone talked about how insurance rates impacted auto sales in 2024. It’s true that rates have risen to unprecedented levels. What’s also true is auto...
March 18, 2025 Read More
News
Insights
The End of Car Ownership? Micro leases? Vehicle subscriptions? Are they taking over vehicle ownership? According to Boston Consulting Group subscriptions are on the rise.
October 18, 2023 Read More
Insights
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