How Bradley Auto Finance Uses Polly

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CASE STUDY

Bradley Auto Finance Drives Sales & Saves Customers Thousands with Polly

INDUSTRY: Independent Automotive Dealership

LOCATION: Hudson, New Hampshire

PRODUCT USED: Polly Express and Polly Quick Quotes

TEAM IMPACT: Buyers experience up to 40% savings on insurance, leading to increased vehicle sales

The Challenge

SUMMARY

Bradley Auto Finance's sales team often found buyers stalled during the sales process while they searched for reasonable insurance quotes and navigated one-off carrier websites. Insurance was bringing stress to otherwise complete deals.

Bradley Auto Finance has been serving drivers in Hudson, New Hampshire for more than 50 years. As a family-owned dealership, Bradley has built its reputation on helping customers find vehicles that fit their needs and budgets.

Recently, many of their car buyers have faced affordability challenges while trying to balance car payments with historically high insurance premiums.

INDUSTRY: Independent Automotive Dealership

LOCATION: Hudson, New Hampshire

PRODUCT USED: Polly Express and Polly Quick Quotes

TEAM IMPACT: Buyers experience up to 40% savings on insurance, leading to increased vehicle sales

The Challenge

SUMMARY

Bradley Auto Finance's sales team often found buyers stalled during the sales process while they searched for reasonable insurance quotes and navigated one-off carrier websites. Insurance was bringing stress to otherwise complete deals.

Bradley Auto Finance has been serving drivers in Hudson, New Hampshire for more than 50 years. As a family-owned dealership, Bradley has built its reputation on helping customers find vehicles that fit their needs and budgets.

Recently, many of their car buyers have faced affordability challenges while trying to balance car payments with historically high insurance premiums.

As Andrew Lawrenson, General Sales Manager at Bradley, noted:

“Most people don’t know who to reach out to for insurance. Customers don’t do this every day. It’s intimidating.”

Insurance friction wasn't only slowing down deals but also risking losing them entirely.

Get insurance through the phone

The Solution

SUMMARY

Bradly added Polly’s Quick Quote, letting customers buy policies online in seconds and save $1,000s without ever needing to speak with an agent.

Bradley Motors decided to fix its insurance problem by partnering with Polly, the leading embedded insurance platform for auto dealers.

With Polly’s Quick Quote, Andrew can get his customers real insurance options directly to their phones in seconds. With online purchase options available around the clock.

“The customers love that they can get insurance right through their phone and never have to talk to a person.” he says.

For buyers, the process is simple and digital, which means no phone calls or waiting required.

Get insurance through the phone

The Solution

SUMMARY

Bradly added Polly’s Quick Quote, letting customers buy policies online in seconds and save $1,000s without ever needing to speak with an agent.

Bradley Motors decided to fix its insurance problem by partnering with Polly, the leading embedded insurance platform for auto dealers.

With Polly’s Quick Quote, Andrew can get his customers real insurance options directly to their phones in seconds. With online purchase options available around the clock.

“The customers love that they can get insurance right through their phone and never have to talk to a person.” he says.

For buyers, the process is simple and digital, which means no phone calls or waiting required.

The Results

Closing Better Deals: 40% of Bradley Customers Saw Insurance Savings

The impact was immediate.

Customers who once struggled to make the numbers work now had room in their budget to move forward, removing one of the biggest obstacles in the car-buying process.

Many customers saved significant amounts on insurance. Sometimes up to 40% just by using Polly in the dealership.

These savings translate directly into more purchasing power, allowing buyers to afford the vehicle they wanted without stretching their budgets.

Andrew recalls a standout example, "One car buyer saved over $1,300 on his yearly premium while in the dealership."

Customer Savings Leads to Increased Car Sales

Sell more cars with Polly

For Bradley Auto, one of the most significant benefits of working with Polly is that customer savings directly translate into increased sales.

Higher-than-average insurance rates force buyers to walk away from deals because they can't make the numbers work.

Embedded insurance changes that equation.

As Andrew put it, “Polly has helped me get a few more units out that I would have never been able to do before without them.”

By shopping multiple top-rated carriers in seconds, Bradley’s customers regularly save, which brings their monthly payments into an acceptable range for their budget.

These savings make vehicles more attainable and deals easier to close.

Sell more cars with Polly

For Bradley Auto, one of the most significant benefits of working with Polly is that customer savings directly translate into increased sales.

Higher-than-average insurance rates force buyers to walk away from deals because they can't make the numbers work.

Embedded insurance changes that equation.

As Andrew put it, “Polly has helped me get a few more units out that I would have never been able to do before without them.”

By shopping multiple top-rated carriers in seconds, Bradley’s customers regularly save, which brings their monthly payments into an acceptable range for their budget.

These savings make vehicles more attainable and deals easier to close.

More Than Just A Perk: A Customer Relationship Tool

For Andrew's team, using Polly isn’t just about providing insurance; it’s about building trust and strengthening the relationship with every customer.

By offering a seamless, digital solution that helps buyers save money and secure coverage instantly, he’s able to demonstrate care and professionalism at every step of the car-buying journey.

“It makes me look even sharper in the consumer’s eyes, look more professional because I’m not just selling them the car, I’m helping them get the insurance they need to take the car off the lot.”

Polly guides customers through one of the most stressful parts of buying a car—insurance—without overwhelming them.

The process is transparent and customer-centric, which leaves buyers more likely to complete the purchase.

For Bradley, this isn’t just a tool; it’s a way to enhance the dealership’s reputation, improve customer satisfaction, and close deals with greater confidence.

Andrew is so confident in the savings and benefits of Polly, that he became a customer himself.

“Not only am I a Polly user, I’m a Polly customer,” he says.

Polly Insurance Marketplace

Bradley Auto Finance proves that embedded insurance isn’t just a customer perk; it’s a genuine sales advantage.

By removing one of the biggest roadblocks in the car-buying journey, Polly empowers the dealership to close more deals while giving customers meaningful savings and peace of mind.

For the dealership, these benefits translate directly into measurable results:

More vehicle sales
Higher customer satisfaction
A complete buying experience

Schedule a demo and see how Polly can transform your dealership’s sales process.

Polly Insurance Marketplace

Bradley Auto Finance proves that embedded insurance isn’t just a customer perk; it’s a genuine sales advantage.

By removing one of the biggest roadblocks in the car-buying journey, Polly empowers the dealership to close more deals while giving customers meaningful savings and peace of mind.

For the dealership, these benefits translate directly into measurable results:

More vehicle sales
Higher customer satisfaction
A complete buying experience

Schedule a demo and see how Polly can transform your dealership’s sales process.

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