---
title: Polly Study Expects Auto Insurance Market to Improve
description: Polly Study reveals how insurance conversations boost F&I profit in the auto insurance market, anticipating significant growth in 2024.
---

[News & Insights ](https://www.polly.co/newsletter)

# [Polly Study Expects Auto Insurance Market to Improve](https://www.polly.co/newsletter/polly-study-expects-auto-insurance-market-to-improve)

 Written by [Polly](https://www.polly.co/newsletter/author/polly) | May 29, 2024 3:01:32 PM

## Discover how insurance conversations impact F&I profit with customers spending $264 more on average.

Polly released our Quarterly Embedded Auto Insurance Report today. In [this quarter’s report](https://www.polly.co/report), Polly analyzed 384,121 vehicle sales at 19 dealer groups with 178 rooftops. Results show:  

- **Insurance Conversations Impact F&I Profit**: Customers in Polly’s data set who received insurance quotes spent an average of $264 more in the F&I office than those who did not. 
- **Insurance Saving are Linked to Even More Profit**: Dealerships in the data set saw an average $636 increase in back-end gross when car buyers saved on their new insurance. 
- **2024 is a Big Embedded Market Opportunity**: The data shows that the hard auto insurance market of 2023 is set to improve dramatically in 2024. 

Chief Marketing Officer Mike Burgiss said: “The data from 384,121 vehicle transactions reinforces what we already knew to be true: an insurance program in the dealership correlates to an increase in dealership profitability. When customers just receive insurance quotes, back-end gross lifts by $264 on average just though the anticipation of savings. But when car buyers switch insurance and save, back-end gross lifts by a stunning $636 compared to customers who don’t see insurance in the process.”

Polly’s data couldn’t come at a better time for dealers, as post-COVID margins.

Article originally published on [AutoSuccess](https://www.autosuccessonline.com/polly-auto-insurance-report/).

[View full post](https://www.polly.co/newsletter/polly-study-expects-auto-insurance-market-to-improve)

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