The Study
We surveyed 300 dealers and 1,000 car buyers to better understand the role of insurance in the car-buying process.
What we learned:
- 72% of car buyers consider the cost of auto insurance before purchasing their new vehicle
- 45% of car buyers factor the cost of insurance into their vehicle decision
- 69% of car buyers say they are likely to purchase a nicer car if they were able to save $60 per month on their insurance
